Massive Traffic: Toutiao 320M+ DAU, covering first/second-tier & lower-tier
MarketsUser Stickiness: 76 mins avg daily stay per user, far higher than other info
PlatformsIntelligent Placement: ByteDance AI algorithm, personalized matching for optimal user groups
Keyword Opt • Column Build → Higher Search Weight
Official Account • Topic Planning → Brand Influence
Feed/Short Video Ads • OCPC Opt → Higher Conversions
Popularity Prediction • Smart Topics • Distribute & ROI Opt
AI Analysis • 20%+ Higher Conversion
Content+SEO+Placement • Long-term Brand Value
Refined Ops • 15%-20% Lower CAC
Full-process Compliance • Long-term Enterprise Development
Baidu focuses on user search; Toutiao relies on recommendation algorithms, emphasizing interest-content matching.
Yes. Natural ops build trust; ad placement accelerates conversion. Together they form a growth closed loop.
AI enables precise reach & continuous ROI improvement via data prediction & dynamic optimization.