Case Studies
Gutui Marketing helps enterprises achieve global growth by speaking with data and results
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Every service centers on ROI, conversion rates and brand exposure, driving real business growth.
Our Clients
Services: Baidu SEM, press release distribution, website development
Services: WeChat SEO
Services: Google SEO/Ads, Baidu SEO/SEM, Social media marketing (LinkedIn/YouTube/X), news media marketing
Services: Baidu SEM, Baidu SEO, Feeds
Services: Brand reputation optimization
Services: Google SEO
Services: International Market Website Development(U.S. & Africa Focus)
Services: Google SEO, website development
Services: Baidu SEO
Services: Rednote Marketing & SEO Solutions
Project Background
Brand Profile: CRODA is a global leader in specialty chemicals, headquartered in the UK, providing innovative chemical solutions for personal beauty, health care, crop protection, smart materials, energy technology and water treatment. As a component of the FTSE100 index, the company is committed to improving the quality of life for consumers worldwide through technological innovation.
Project Background and Requirements: Based on a market-oriented strategy, CRODA continues to provide high-performance chemical solutions to customers worldwide. To optimize the user experience, it is planned to build a multilingual version of the global business website based on the Sitecore CMS system to showcase innovative products and technological achievements.
Strategy
- Baidu SEM Operations: Precisely drive targeted traffic to boost website visits and the conversion of potential customers;
- Global Website Development: Build a responsive, multilingual business website to systematically present chemical solutions;
- Sitecore CMS Integration: Achieve centralized global content management to ensure users access real-time updated product information;
- Product and Technology Showcase: Highlight technological advantages and innovative product features with a concise page design.
Project Background
Brand Profile: DR is headquartered in Shenzhen and founded in 2010, focusing on the customization and design of high-end jewelry. With the core philosophy of “One Lifetime, One Love, One True Love”, the brand requires men to complete real-name authentication with their ID cards and only allows one custom engagement diamond ring to be made for a man in his lifetime, symbolizing a unique commitment of love.
Project Background and Requirements: DR quickly gained popularity with their unique and innovative “true love marketing”. To enhance the brand influence and conversion capabilities of DR in the WeChat ecosystem, WeChat SEO and content marketing are required.
Strategy
- WeChat SEO Optimization: Boost WeChat search rankings and organic exposure around keywords like “DR Diamond ring”, “Dia”, “DR”, etc.
- Content Planning: Create emotional text, images and short videos around themes such as “True Love Verification”, “Customization Process”, “True Love Agreement”, and use real stories to enhance resonance.
- Account Structure Optimization: The menu is divided into “Brand Story”, “True Love Witness”, “Store Experience”, “Customer Service Consultation” to enhance the efficiency of information acquisition.
- Interactive Guidance: Set up topics such as “Share the Only Story of Your Life” to encourage users to post orders and leave comments, and increase the interaction rate.
- Online and Offline Interaction: Expand the reach by combining offline experience stores with activities such as WeChat reservations, interactive live broadcasts, and check-in raffles.
- Data Monitoring and Optimization: Regularly analyze data such as reading volume and keyword search volume, and dynamically adjust content and strategies.
Project Background
Brand Profile: As a global leader in autonomous traction vehicles and systems, Westwell focuses on providing innovative solutions for ports, airports, parks, manufacturing plants and logistics hubs. The business has been commercialized in 28 countries and regions, serving more than 200 group customers.
Project Background and Requirements: Relying on existing market influence, the company plans to further increase its global online market share, increase bilingual website traffic, and enhance brand awareness and customer interaction effectiveness.
Strategy
- A synergistic strategy centered on content optimization, technical SEO upgrades, and backlink strengthening;
- AD structure optimization, customized Landing Page construction and SEO marketing integration;
- Localized content creation, periodic updates, release optimization operations and AI platform layout.
Project Background
Brand Profile: 3M Company is a world-renowned diversified multinational enterprise with more than 60,000 high-quality products, which are widely used in various fields including healthcare, architecture, transportation, education and others.
Project Background and Requirements: 3M China's interior and exterior decorative films, vehicle picture films and other products are highly recognized in the market. To increase its market share in China, it plans to enhance brand exposure through Baidu SEM and SEO and increase the conversion rate of potential customers.
Strategy
- Baidu SEM Precision Operations: Boosting Brand search exposure in Key areas to attract potential customers;
- Baidu SEO Deep Optimization: Optimize the layout of core keywords to ensure products rank high in Baidu search, increase traffic and brand exposure;
- Information Flow Advertising: Targeted advertising on Baidu's information flow platform to boost brand awareness and sales;
Project Background
Brand Profile: Ane Logistics was established in 2010 and is a national 5A-level comprehensive service logistics enterprise, specializing in providing high cost-performance road transportation services. As a leader in China's less-than-truckload express delivery industry, the company has innovatively launched a number of industry-leading products, serving approximately 6.3 million end customers.
Project Background and Requirements: As the business grows rapidly, the company is committed to enhancing brand reputation and public awareness, with a focus on optimizing brand performance on social media platforms and search engines, and strengthening brand influence to enhance customer trust.
Strategy
- Brand Reputation SEO Optimization: Increase brand exposure in search engines and ensure that potential customers have efficient access to product and service information;
- Word-of-mouth Marketing Strategy: Build brand image through social media and industry platforms to deepen customer trust;
- Dynamic Optimization of Public Opinion: Real-time monitoring of brand-related public opinion;
- Content System Optimization: Upgrade the quality of brand-related content and enhance the depth of industry and consumer awareness;
- Long-term Effect Monitoring: Through data analysis and strategy iteration, ensure the long-term stability of word-of-mouth marketing and SEO effects.
Project Background
Brand Profile: Shanghai Oray was founded in 2006 and is China 's leading remote connection SaaS service provider, offering comprehensive remote access and intelligent connection solutions. Core products include Sunflower Remote Control, Dandelion Smart Networking, Peanut Shell, etc. It has served over 1.2 million enterprise customers, with more than 100 million registered users and over 2 billion connected devices.
Project Background and Requirements: Relying on its technological advantages in remote connectivity, Oray has served many globally renowned enterprises.To support its internationalization strategy, it plans to enhance global market exposure through Google SEO optimization, with a focus on increasing overseas customer traffic and conversion efficiency.
Strategy
- Google SEO Global Optimization: Boosting Core product rankings in global search engines and expanding international customer coverage;
- Precise Keyword Placement: Focus on core product keywords such as sunflower, dandelion, peanut shell, etc., to ensure that customers reach the service efficiently through Google;
- Content Value Enhancement: Optimize website content relevance and strengthen brand awareness;
- Localization Strategy: Dynamically adjust SEO strategies based on different market demands to enhance customer experience and conversion efficiency;
- Data-driven Optimization: Regularly analyze traffic data and iterate strategies to ensure long-term growth and stable customer increments.
Project Background
Brand Profile: Airsys is a global leader in refrigeration and temperature control solutions, focusing on providing full-chain services for semiconductor manufacturing, data centers, telecommunications, medical imaging, and power storage.By integrating consulting, design, product, engineering, operation and retrofit solutions to drive the implementation of energy-efficient refrigeration technology and support sustainable development.
Project Background and Requirements: With the growing demand for high efficiency and energy efficiency in the market, Airsys innovative solutions in core areas have served global leading enterprises and accelerated global market expansion by establishing wholly-owned subsidiaries in the United States, the United Kingdom, Germany and other places.
Strategy
- Internationalized Website Construction: Build a responsive, multilingual website architecture that precisely showcases professional refrigeration solutions;
- Product and Service Presentation: Highlight technical advantages and customized service capabilities with a streamlined page structure;
- SEO Optimization: Follow Google SEO best practices to improve global search rankings for precise customer traffic;
- Customer Case Presentation: Enhance brand trust and market influence by presenting success cases;
- Technical Support System: Build online consultation and technical support channels to respond to customer needs in real time.
Project Background
Brand Profile: Goodfellow is the world 's leading supplier of special precision materials, based in Cambridge, UK, with a focus on providing small and medium batches of special materials for research and industrial use.The products cover metals, alloys, ceramics, polymers, compounds and composites, and are widely used in research and professional production scenarios.
Project Background and Requirements: To expand global market presence and attract more potential customers and partners, the company plans to enhance its website's online exposure and search ranking by optimizing Google SEO, while improving the user experience.
Strategy
- Google SEO Deep Optimization: Boost your website's ranking in Google search and reach scientific and industrial customers precisely;
- Keyword Strategy Optimization: Focus on keywords related to products and services to ensure that target customers obtain material information efficiently through search engines;
- Content Quality Improvement: Streamline and optimize website content to enhance page quality and search engine crawling efficiency;
- Technical Architecture Optimization: Improve website structure and loading speed, enhance user experience to consolidate ranking advantage;
- Continuous Monitoring and Adjustment: Regularly track data and optimize SEO strategies to ensure long-term results and steady traffic growth.
Project Background
Brand Profile: Founded in 2013, CBIS is a leading B-end information integration service platform in China's infant and child industry, dedicated to providing comprehensive information integration and innovative services for the infant and child industry, promoting industry development by linking all parties in the industry, and is a core leader and innovative practitioner in the infant and child industry.
Project Background and Requirements: Plans to expand influence in the infant and child industry by enhancing Baidu search engine exposure, attract more B-end customers and partners, and strengthen brand online awareness.
Strategy
- Baidu SEO System Optimization: Boosting brand ranking in Baidu search and increasing exposure frequency;
- Keyword Precision Optimization: Focus on core keywords such as “CbiLine Media”, “Dynamic Sales China Summit”, “China Milk Powder Conference”, etc.
- Content Quality Upgrade: Optimize the website's content structure to enhance page quality and search relevance;
- Industry-specific Strategy Adjustment: Tailor SEO strategies to meet the needs of the infant and child industry to reach a wider range of potential customers;
- Dynamic Monitoring and Iteration: Regularly analyze data and adjust strategies to ensure sustained growth.
Project Background
Brand Profile: Founded in 2002, TalkingChina focuses on providing professional translation services for global enterprises. It is one of the “Top 10 Influential Brands in China's Translation Industry” and one of the “Top 30 Language Service Providers in Asia Pacific”.It has served over 100 Fortune 500 companies and has the ability to deliver in more than 80 languages, setting a benchmark in the industry with its WDTP quality control system and international certification.
Project Background and Requirements: Plans to increase brand exposure through the Rednote platform, precisely reach cross-border e-commerce and global enterprise customers, and enhance social influence to increase the attention and conversion rate of potential customers.
Strategy
- Rednote Content Marketing: Publish translation service cases to enhance brand exposure and user interaction depth;
- SEO Optimization on Rednote: Focus on keywords such as “translation services” and “translation companies” to improve brand search rankings;
- Official Account Operation: Cultivate fan base and attention, build a loyal user community;
- Precise Advertising: Targeted advertising on the Rednote platform to reach international enterprises and cross-border e-commerce customers;
- Dynamic Performance Optimization: Regularly analyze content interaction and advertising performance data to ensure continuous growth in customer volume and brand influence.
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