Croda - Gutui Marketing

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Project Background

Brand Profile:

CRODA is a global leader in specialty chemicals, headquartered in the UK, providing innovative chemical solutions for personal beauty, health care, crop protection, smart materials, energy technology and water treatment. As a component of the FTSE100 index, the company is committed to improving the quality of life for consumers worldwide through technological innovation.

Project Background and Requirements:

Based on a market-oriented strategy, CRODA continues to provide high-performance chemical solutions to customers worldwide. To optimize the user experience, it is planned to build a multilingual version of the global business website based on the Sitecore CMS system to showcase innovative products and technological achievements.

Services: Baidu SEM, press release distribution, website development

Strategy

Baidu SEM Operations: Precisely drive targeted traffic to boost website visits and the conversion of potential customers;
Global Website Development: Build a responsive, multilingual business website to systematically present chemical solutions;
Sitecore CMS Integration: Achieve centralized global content management to ensure users access real-time updated product information;
Product and Technology Showcase: Highlight technological advantages and innovative product features with a concise page design.

Company Cases

DR

Brand Profile:

DR is headquartered in Shenzhen and founded in 2010, focusing on the customization and design of high-end jewelry. With the core philosophy of “One Lifetime, One Love, One True Love”, the brand requires men to complete real-name authentication with their ID cards and only allows one custom engagement diamond ring to be made for a man in his lifetime, symbolizing a unique commitment of love.

Westwell

Brand Profile:

As a global leader in autonomous traction vehicles and systems, Westwell focuses on providing innovative solutions for ports, airports, parks, manufacturing plants and logistics hubs. The business has been commercialized in 28 countries and regions, serving more than 200 group customers.

3M

Brand Profile:

3M Company is a world-renowned diversified multinational enterprise with more than 60,000 high-quality products, which are widely used in various fields including healthcare, architecture, transportation, education and others.