Westwell - Gutui Marketing

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Leveraging rich experience and cutting-edge AI tech, GuTui Marketing empowers cross-industry clients to boost business growth and brand value, driving sustainable growth across diverse sectors.

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Project Background

Brand Profile:

As a global leader in autonomous traction vehicles and systems, Westwell focuses on providing innovative solutions for ports, airports, parks, manufacturing plants and logistics hubs. The business has been commercialized in 28 countries and regions, serving more than 200 group customers.

Project Background and Requirements:

Relying on existing market influence, the company plans to further increase its global online market share, increase bilingual website traffic, and enhance brand awareness and customer interaction effectiveness.

Services: Google SEO/Ads, Baidu SEO/SEM, Social media marketing (LinkedIn/YouTube/X), news media marketing

Strategy

A synergistic strategy centered on content optimization, technical SEO upgrades, and backlink strengthening;
AD structure optimization, customized Landing Page construction and SEO marketing integration;
Localized content creation, periodic updates, release optimization operations and AI platform layout.

Company Cases

Croda

Brand Profile:

CRODA is a global leader in specialty chemicals, headquartered in the UK, providing innovative chemical solutions for personal beauty, health care, crop protection, smart materials, energy technology and water treatment. As a component of the FTSE100 index, the company is committed to improving the quality of life for consumers worldwide through technological innovation.

DR

Brand Profile:

DR is headquartered in Shenzhen and founded in 2010, focusing on the customization and design of high-end jewelry. With the core philosophy of “One Lifetime, One Love, One True Love”, the brand requires men to complete real-name authentication with their ID cards and only allows one custom engagement diamond ring to be made for a man in his lifetime, symbolizing a unique commitment of love.

3M

Brand Profile:

3M Company is a world-renowned diversified multinational enterprise with more than 60,000 high-quality products, which are widely used in various fields including healthcare, architecture, transportation, education and others.