Case Studies
Gutui Marketing helps enterprises achieve global growth by speaking with data and results
Project Background
Brand Profile:
3M Company is a world-renowned diversified multinational enterprise with more than 60,000 high-quality products, which are widely used in various fields including healthcare, architecture, transportation, education and others.
Project Background and Requirements:
3M China's interior and exterior decorative films, vehicle picture films and other products are highly recognized in the market. To increase its market share in China, it plans to enhance brand exposure through Baidu SEM and SEO and increase the conversion rate of potential customers.
Services: Baidu SEM, Baidu SEO, Feeds
Strategy
- Baidu SEM Precision Operations: Boosting Brand search exposure in Key areas to attract potential customers;
- Baidu SEO Deep Optimization: Optimize the layout of core keywords to ensure products rank high in Baidu search, increase traffic and brand exposure;
- Information Flow Advertising: Targeted advertising on Baidu's information flow platform to boost brand awareness and sales;
Company Cases
Croda
Brand Profile:
CRODA is a global leader in specialty chemicals, headquartered in the UK, providing innovative chemical solutions for personal beauty, health care, crop protection, smart materials, energy technology and water treatment. As a component of the FTSE100 index, the company is committed to improving the quality of life for consumers worldwide through technological innovation.
DR
Brand Profile:
DR is headquartered in Shenzhen and founded in 2010, focusing on the customization and design of high-end jewelry. With the core philosophy of “One Lifetime, One Love, One True Love”, the brand requires men to complete real-name authentication with their ID cards and only allows one custom engagement diamond ring to be made for a man in his lifetime, symbolizing a unique commitment of love.
Westwell
Brand Profile:
As a global leader in autonomous traction vehicles and systems, Westwell focuses on providing innovative solutions for ports, airports, parks, manufacturing plants and logistics hubs. The business has been commercialized in 28 countries and regions, serving more than 200 group customers.