Case Studies

Project Background

Brand Profile:

DR is headquartered in Shenzhen and founded in 2010, focusing on the customization and design of high-end jewelry. With the core philosophy of “One Lifetime, One Love, One True Love”, the brand requires men to complete real-name authentication with their ID cards and only allows one custom engagement diamond ring to be made for a man in his lifetime, symbolizing a unique commitment of love.

Project Background and Requirements:

DR quickly gained popularity with their unique and innovative “true love marketing”. To enhance the brand influence and conversion capabilities of DR in the WeChat ecosystem, WeChat SEO and content marketing are required.

Services: WeChat SEO

Strategy

• WeChat SEO Optimization: Boost WeChat search rankings and organic exposure around keywords like “DR Diamond ring”, “Dia”, “DR”, etc.
• Content Planning: Create emotional text, images and short videos around themes such as “True Love Verification”, “Customization Process”, “True Love Agreement”, and use real stories to enhance resonance.
• Account Structure Optimization: The menu is divided into “Brand Story”, “True Love Witness”, “Store Experience”, “Customer Service Consultation” to enhance the efficiency of information acquisition.
• Interactive Guidance: Set up topics such as “Share the Only Story of Your Life” to encourage users to post orders and leave comments, and increase the interaction rate.
• Online and Offline Interaction: Expand the reach by combining offline experience stores with activities such as WeChat reservations, interactive live broadcasts, and check-in raffles.
• Data Monitoring and Optimization: Regularly analyze data such as reading volume and keyword search volume, and dynamically adjust content and strategies.