Case Studies

Project Background

Brand Profile:

Ane Logistics was established in 2010 and is a national 5A-level comprehensive service logistics enterprise, specializing in providing high cost-performance road transportation services. As a leader in China's less-than-truckload express delivery industry, the company has innovatively launched a number of industry-leading products, serving approximately 6.3 million end customers.

Project Background and Requirements:

As the business grows rapidly, the company is committed to enhancing brand reputation and public awareness, with a focus on optimizing brand performance on social media platforms and search engines, and strengthening brand influence to enhance customer trust.

Services: Brand reputation optimization

Strategy

• Brand Reputation SEO Optimization: Increase brand exposure in search engines and ensure that potential customers have efficient access to product and service information;
• Word-of-mouth Marketing Strategy: Build brand image through social media and industry platforms to deepen customer trust;
• Dynamic Optimization of Public Opinion: Real-time monitoring of brand-related public opinion;
• Content System Optimization: Upgrade the quality of brand-related content and enhance the depth of industry and consumer awareness;
• Long-term Effect Monitoring: Through data analysis and strategy iteration, ensure the long-term stability of word-of-mouth marketing and SEO effects.